Welcome to The Humble Marketer.
Low enrollment is reshaping colleges. We explore, share and develop marketing strategies private and public colleges can apply to enhance their brand presence, strengthen services, and ultimately boost enrollment.
Understanding the motivations behind consumer behavior and brand decisions. This stage digs into research, asking why customers choose, engage, or walk away. It’s about uncovering the emotional and rational drivers that inform effective marketing.
Defining the core approaches that align with the brand’s purpose and audience insights. Here, we identify actionable pathways, positioning, messaging, content direction, and campaign concepts that translate insights into structured plans that lead to success.
Leveraging the power of connections. This involves amplifying strategies through partnerships, influencers, communities, and social platforms. It’s about finding where conversations already exist and joining them authentically to expand reach.
Executing tactics with clarity and precision. This is the output, the campaigns, visuals, activations, and touchpoints that bring the strategy to life. It’s where planning turns into tangible impact, always tied back to the “why.”
We got it!
S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats.
It's a four-part checklist that helps a businesses, including colleges, explore marketing strategies while assessing its brand presence. This tool can also offer valuable marketing tips to see itself clearly.
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